Developed Layouts

Layout 2

I played around with perspective in the text and images. Thinking about the shapes I could make, for example, the text clouds I produced on one of my short feature spreads. I also thought about how I could separate content on my news spread, thinking about train tracks, by separating information into columns. However, when creating the spread for the contents pages, I felt that the fold out might be an unnecessary feature, as it would thicken the magazine awkwardly and I found it difficult to make the spread flow effectively.

Layout 3

I wanted to unify the spreads more effectively, in which I placed this blue bar (logo/ colour scheme) at the bottom of the pages to run through the magazine. I used the small dots for my page numbers, as I thought they could represent stops on a train map. Also, I decided to use the colours from my contents page image, at the top of the different articles, to show whether it was news (light blue), or a feature (green) with a vertical line at the end, used as a stop point. I thought that all of these aspects made the magazine more coherent, as the spreads were easily able to link from one to another.


Cover Ideas

Research and Inspiration

I looked at vintage style posters, as I thought that they would enhance the nostalgic edge I wanted to produce. I collected two British Rail posters, as well as some work from the artist Andy Tuohy, which I thought incorporated the vector styling from the posters.

Cover Idea 1 – Vector Collage

I looked at producing a vector based collage design for my covers, showing the evolution of steam through the early 20th century, which would reflect on the posters above. However after I had collected the images in photoshop and began to create the vector in illustrator, I realised how time consuming it would take to produce. I didn’t want to rush the designs or sacrifice time on developing the spreads within the magazine.

Cover 1- Vector trial Cover 1– photo montage











Cover Idea 2 – Train Silhouette

I experimented with the idea of perspective, in considering a more abstract route to take. Ho0wever I wasn’t sure how appealing this would be to an audience, and don’t think it reflected on my nostalgia concept.

Cover 2 – silohette










Cover Idea 3 –Vintage Photo Poster

After thinking about the research posters again I thought about producing a cover in a similar style, in terms of layout. I thought that the grainy, black and white imagery could really enhance the nostalgic edge and would appeal to the audience.

Cover 3 – photo poster

Initial Layouts

Initial Content Spreads:

Within these designs, I considered producing a fold out, from the magazine, which would have the content map, and images of  trains on the back. I thought that the fold out could enhance the idea of the map as a kind of guide.

Layout 1:

I experimented with ideas about perspective within these designs. Thinking about tunnels and bridges to enforce the idea of the reader going on a journey through the magazine. It was interesting to see how I could manipulate images and text to communicate this, but at the moment the spreads look unorganised and there needs to be more flow, within the magazine.

Content and Navigation

Idea 1

From looking at the train maps I collected, I have started to produce some ideas for how the imagery on the contents/navigation could work. I have put together these ideas, thinking about how the lines could show the different sections of the magazine (Headlines, News, Features etc.). To separate these sections I wanted to colour code the lines, in which later I would put a key showing which colour corresponded with which.

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Idea 2

I looked at experimenting with the shapes and structure of the lines to reflect on the curved lines within the maps, I previously collected in my research. On my last design I manipulated the lines to form an image of a steam train. However I didn’t think that they would be very clear on the contents, as well as for my  navigation.

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Idea 3

I decided to incorporate the streamlined effect of my first idea, with the curved lines from my second idea. I thought this made the design easy to navigate, as well as incorporating the map feel.

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Final Idea

I thought that this was most effective design in terms of clarity, and the ease in which to space my content. I have used these small dots to show each page for the articles, as if they were stations on a route journey.

content pg


Here is a list of the tasks fulfilled by each individual within the group:

My Contribution:

  • Content
  • Mock ups
  • Layout Design
  • Final Design

Rahul Patel:

  • Floor Plan idea (decided not used in final designs)
  • Printing

Rachel Philogene:

  • Illustrations 

Zoe Todd:

  • Presentation 

Siobhan Whittington:

  • Presentation 

Overall I think that the project went well, we produced something which fulfilled the requirements of the brief, as well as having a clear concept for the brochure. Also the client was enthusiastic about our final design. However there were some issues within the group, particularly in terms of work spread across the different members. We found it difficult to stick to the plan we had made originally, for each individual, due to unforeseen circumstances, as well as not having the means to meet up regularly, to discuss the work and make sure everyone was on task. Personally, I found myself doing a lot of the design work, from producing content (as part of showing our concept) to the final layout designs. It took up a lot of my time, but it has taught me that I need to be more assertive within a group; instead of taking a lot of the work from people, and doing it all myself. I need to push people to do their tasks, or make sure that the work is distributed fairly.


Me and Rahul’s contribution to the presentation:

How the design elements convey the concept?

The principle idea were for the characters to act as a guide, to convey a journey around the house. Our initial intent was to create a map or floor plan to reflect on this idea, in which we considered the interior of each room and how there would be a page on each part of the house, with a corresponding character for which to tell the tale. Subsequently the lines in the brochure aim to deliver the idea that the content relating to the artefacts are framed. Furthermore we also have fold out sections, which reflect on the functionalism of a map, whilst also interacting with the house. The colour palette that we chose reflect on the colours which exist in the museum. The outcome of which presents a very clear and concise picture for the ultimate consumer. Also the brochure can be easily used and allows different demographics to navigate around the house effectively.

Zoe’s Presentation:

Final presentation

Map Research

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I became interested in thinking about navigation within my magazine, as it relates strongly to the idea of communicating a journey. I started looking at train maps, from older underground maps to british rail. I thought that I could use them as inspiration to produce a map  for my contents pages, as well as something, which can show you moving through the magazine, on a continuous journey.

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