Review

Here is a list of the tasks fulfilled by each individual within the group:

My Contribution:

• Content
• Mock ups
• Layout Design
• Final Design

Rahul Patel:

• Floor Plan idea (decided not used in final designs)
• Printing

Rachel Philogene:

• Illustrations 

Zoe Todd:

• Presentation 

Siobhan Whittington:

• Presentation 

Overall I think that the project went well, we produced something which fulfilled the requirements of the brief, as well as having a clear concept for the brochure. Also the client was enthusiastic about our final design. However there were some issues within the group, particularly in terms of work spread across the different members. We found it difficult to stick to the plan we had made originally, for each individual, due to unforeseen circumstances, as well as not having the means to meet up regularly, to discuss the work and make sure everyone was on task. Personally, I found myself doing a lot of the design work, from producing content (as part of showing our concept) to the final layout designs. It took up a lot of my time, but it has taught me that I need to be more assertive within a group; instead of taking a lot of the work from people, and doing it all myself. I need to push people to do their tasks, or make sure that the work is distributed fairly.

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Presentation

Me and Rahul’s contribution to the presentation:

How the design elements convey the concept?

The principle idea were for the characters to act as a guide, to convey a journey around the house. Our initial intent was to create a map or floor plan to reflect on this idea, in which we considered the interior of each room and how there would be a page on each part of the house, with a corresponding character for which to tell the tale. Subsequently the lines in the brochure aim to deliver the idea that the content relating to the artefacts are framed. Furthermore we also have fold out sections, which reflect on the functionalism of a map, whilst also interacting with the house. The colour palette that we chose reflect on the colours which exist in the museum. The outcome of which presents a very clear and concise picture for the ultimate consumer. Also the brochure can be easily used and allows different demographics to navigate around the house effectively.

Zoe’s Presentation:

Final presentation

Final Brochure

The principle idea were for the characters to act as a guide, to convey a journey around the house. Our initial intent was to create a map or floor plan to reflect on this idea, in which we considered the interior of each room and how there would be a page on each part of the house, with a corresponding character for which to tell the tale. Subsequently the lines in the brochure aim to deliver the idea that the content relating to the artefacts are framed. Furthermore we also have fold out sections, which reflect on the functionalism of a map, whilst also interacting with the house. The colour palette that we chose reflect on the colours which exist in the museum. The outcome of which presents a very clear and concise picture for the ultimate consumer. Also the brochure can be easily used and allows different demographics to navigate around the house effectively.

 

 

Final Brochure Layout

After meeting up as a group again we realised that the long fold out design was not particularly user friendly. We therefore looked over it again to try and think of alternative ways it could work. We decided to go back to experimenting with two fold out, however this time we decided to have all the rooms on the inside of the fold outs so that when they both opened out completely the pages (rooms) would be presented in a line, flowing from one to the other. Therefore, on the other side of the fold outs, we decided to have the introduction placed on the back of the font cover and the list of events on the back cover, in which they would sit next to each other when opening the brochure.

Analysis

Overall this is a far more effective design, as it is far easier to use while also having the pages flow far more easily through the brochure.

1st spread ( inside the front cover):

2nd spread (back of the first spread):

3rd spread (inside the back cover):

4th spread (back of the third spread):

Cover Idea

Cover Idea:

Developed Ideas – Layout

I experimented further with the layout design, in which I decided to have fewer lines on the pages to give a clearer structure and definition, as I didn’t want the design to be overcrowded. Also Rahul, experimented further with the colour palette of the brochure and we decided to use the dark red and white, which are colours that can be found within the museum.

Fold Out 1:

In the first design, I kept with the idea of having a double sided fold out; considering the order and flow of the pages, how the rooms work independently, as well as the fold out as a whole.

Alternative Fold Out:

Instead of having one long fold out we also considered having two separate (double sided) fold outs, which would open up from the back of the front cover and back cover. However we felt that the idea of a journey would not be conveyed as effectively in this design, as the pages would not flow as seamlessly.

Fold out 1 (back of Front Cover):

Fold out 2 (back of Back Cover):

Initial Ideas – Layout

These are initial layout ideas which I produced:

The designs are based on the structure of the last mock up idea from the previous post. I experimented with the arrangement of the pages (rooms) and how they may flow from one to the other. Also I looked at the idea of implementing lines within the design, as I was interested in exploring our original floor plan concept, in which the lines aim to deliver the idea that the content relating to the artefacts, in the house, are framed. They express how the interior of the rooms may be organised.