Redesign Brief

heritage railway logo

Heritage Logo and Front Cover

2013

The Heritage Railway magazine reports on news related to the recent developments in steam train locomotives, and ongoing events on heritage railway sites. It has a range of articles and features; from concerns with penalty charges on tour firms, to individual experiences from steam train enthusiasts. It means that it can cater for a wide range of groups; from volunteers who work on the railway sites, to enthusiasts who will attend events and sites around the UK, as well as touring holidays in which to actually experience steam train travel.

The audience for the magazine is predominantly male with ages ranging from 25 – 34 years and 45 – 54 years, with an estimated market of 1,778. There is a very tight community within the readership, shown through the online presence of the magazine, with forums and pages where enthusiasts can share experiences and photos. More

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Project Analysis

Overview

I found this project interesting as it allowed me to gain knowledge about Adobe InDesign, especially with the small assignments which allowed me to gain practical experience working with stylesheets, alignment, spacing etc. I also learnt a lot about how to deal with typography, in which we learnt about the construction of a typeface, how type works with each, identifying typefaces and eras, and how to deal with type. More

Questions and Answers

We had to fill out a range of questions to establish what our concept was about and how we were going to move forward in producing it: More

Concept Development

After figuring out which concepts we wanted to explore we then needed to come up with some sketches. We each worked individually on the concepts. These were my ideas: More

Initial Ideas – Brainstorm


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Image

The Audience

There are many varied visitors to the museum, including families, tourists, fans and students. The most prominent groups who visit are the student groups from Europe, Russia and China. These groups usually have studied Dickens and therefore have extensive knowledge about his work and life. We thought that this group would focus on this area (fans and those with knowledge of Dickens) specifically, as they would be the most likely groups who would purchase the brochure,  in which we wanted to create something which really incorporated the Victorian era and reflected on his work and life. More

19th Century Design

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