Final Layouts

In my final layouts I also added a spread for my long feature (Steam in the London Underground), in which I wanted to implement the social aspects of the railway life/ workers. This can be seen in the images I used; one from the late 1800s displaying the workers building the underground, and the other showing the organisers and workers, who worked on the 150 years celebrations.

Gallery

Final Covers

In my original designs for the cover I produced this vintage poster style, however I thought that a full scale image might be more appropriate, as the margins on my previous design were very small and it didn’t really connect well with the rest of the magazine. Also I needed to incorporiate my masthead, and I thought that the dark blue contrasted well with the greyscale of the image.

Gallery

Cover Ideas

Research and Inspiration

I looked at vintage style posters, as I thought that they would enhance the nostalgic edge I wanted to produce. I collected two British Rail posters, as well as some work from the artist Andy Tuohy, which I thought incorporated the vector styling from the posters.

Cover Idea 1 – Vector Collage

I looked at producing a vector based collage design for my covers, showing the evolution of steam through the early 20th century, which would reflect on the posters above. However after I had collected the images in photoshop and began to create the vector in illustrator, I realised how time consuming it would take to produce. I didn’t want to rush the designs or sacrifice time on developing the spreads within the magazine.

Cover 1- Vector trial Cover 1– photo montage

 

 

 

 

 

 

 

 

 

 

Cover Idea 2 – Train Silhouette

I experimented with the idea of perspective, in considering a more abstract route to take. Ho0wever I wasn’t sure how appealing this would be to an audience, and don’t think it reflected on my nostalgia concept.

Cover 2 – silohette

 

 

 

 

 

 

 

 

 

Cover Idea 3 –Vintage Photo Poster

After thinking about the research posters again I thought about producing a cover in a similar style, in terms of layout. I thought that the grainy, black and white imagery could really enhance the nostalgic edge and would appeal to the audience.

Cover 3 – photo poster

Content and Navigation

Idea 1

From looking at the train maps I collected, I have started to produce some ideas for how the imagery on the contents/navigation could work. I have put together these ideas, thinking about how the lines could show the different sections of the magazine (Headlines, News, Features etc.). To separate these sections I wanted to colour code the lines, in which later I would put a key showing which colour corresponded with which.

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Idea 2

I looked at experimenting with the shapes and structure of the lines to reflect on the curved lines within the maps, I previously collected in my research. On my last design I manipulated the lines to form an image of a steam train. However I didn’t think that they would be very clear on the contents, as well as for my  navigation.

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Idea 3

I decided to incorporate the streamlined effect of my first idea, with the curved lines from my second idea. I thought this made the design easy to navigate, as well as incorporating the map feel.

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Final Idea

I thought that this was most effective design in terms of clarity, and the ease in which to space my content. I have used these small dots to show each page for the articles, as if they were stations on a route journey.

content pg

Map Research

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I became interested in thinking about navigation within my magazine, as it relates strongly to the idea of communicating a journey. I started looking at train maps, from older underground maps to british rail. I thought that I could use them as inspiration to produce a map  for my contents pages, as well as something, which can show you moving through the magazine, on a continuous journey.

Final Brochure

The principle idea were for the characters to act as a guide, to convey a journey around the house. Our initial intent was to create a map or floor plan to reflect on this idea, in which we considered the interior of each room and how there would be a page on each part of the house, with a corresponding character for which to tell the tale. Subsequently the lines in the brochure aim to deliver the idea that the content relating to the artefacts are framed. Furthermore we also have fold out sections, which reflect on the functionalism of a map, whilst also interacting with the house. The colour palette that we chose reflect on the colours which exist in the museum. The outcome of which presents a very clear and concise picture for the ultimate consumer. Also the brochure can be easily used and allows different demographics to navigate around the house effectively.

 

 

Logos/Masthead

Initial Logo:

HR logo

This is the logo I made for my advertising poster. I used the idea of train signs, with the use of the silhouetted train.

 

 

 

 

 

 

Train Signs:

train signs

I based these designs on the old British Railway signage. I thought about how these could be used for a masthead, as well as the arrows being used for navigation in the magazine.

 

 

Developed Masthead:

heritage logo 1

I thought about how text could be included on the signs. I decided to use Gill Sans, as it was the typeface originally adopted for British Rail.

 

 

Final Masthead:

final logo

This is the final design for the masthead. I decided to change the colour, as I thought the green wasn’t as aesthetically pleasing, in which it didn’t fit in well the black and white photos. I thought the blue had a softer tone.

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