Final Designs

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Final Layouts

In my final layouts I also added a spread for my long feature (Steam in the London Underground), in which I wanted to implement the social aspects of the railway life/ workers. This can be seen in the images I used; one from the late 1800s displaying the workers building the underground, and the other showing the organisers and workers, who worked on the 150 years celebrations.


Final Brochure

The principle idea were for the characters to act as a guide, to convey a journey around the house. Our initial intent was to create a map or floor plan to reflect on this idea, in which we considered the interior of each room and how there would be a page on each part of the house, with a corresponding character for which to tell the tale. Subsequently the lines in the brochure aim to deliver the idea that the content relating to the artefacts are framed. Furthermore we also have fold out sections, which reflect on the functionalism of a map, whilst also interacting with the house. The colour palette that we chose reflect on the colours which exist in the museum. The outcome of which presents a very clear and concise picture for the ultimate consumer. Also the brochure can be easily used and allows different demographics to navigate around the house effectively.



Final Brochure Layout

After meeting up as a group again we realised that the long fold out design was not particularly user friendly. We therefore looked over it again to try and think of alternative ways it could work. We decided to go back to experimenting with two fold out, however this time we decided to have all the rooms on the inside of the fold outs so that when they both opened out completely the pages (rooms) would be presented in a line, flowing from one to the other. Therefore, on the other side of the fold outs, we decided to have the introduction placed on the back of the font cover and the list of events on the back cover, in which they would sit next to each other when opening the brochure.


Overall this is a far more effective design, as it is far easier to use while also having the pages flow far more easily through the brochure.

1st spread ( inside the front cover):

final brochure

2nd spread (back of the first spread):

final brochure2

3rd spread (inside the back cover):

final brochure3

4th spread (back of the third spread):

final brochure4

Final Ideas (with explanation of Mash Up assignment)

Research/ Inspiration

Daily Mail – Cameron plans to raise the minimum price of alcohol

Moving forward from some of my initial research and ideas, I also looked at this article which talks about the rising price of alcohol.

Final Ideas/ Image

I also thought about how the ideas and images I produced could be improved upon, in order to illustrate how people won’t be able to afford alcohol. This is what I produced:

Cameron Final pieceI thought that this is an effective image for my idea. In my original image the background was a bar, with Cameron holding a bottle of Budweiser, however after some reflection I found that this was probably not the best way to highlight the rising prices. The expensive branded alcohol (Budweiser) and the bar would not reflect on how cheaper brands would be affected and, in turn, the consumer of those products. Therefore I decided to give a bottle of Tesco everyday value cider (with an open top, as in my previous image the cap was left on the bottle), and opted for a grungier background. I thought that this would highlight the binge drinking culture, in which I was showing Cameron incorporated in this environment; emphasising the idea of how cheap alcohol is only accessible to the middle classes. I also wanted to show how Cameron does not suit this environment (which is highlighted by his formal clothing), to reiterate the ‘posh’ and ‘out of touch’ ideas about Cameron.


  • Semiotics and Structuralism – Studying signs; the meanings/ ideas we associate with images, while also studying the structure and meaning of the language that we use to define what we see. For my mash up there are certain images such as, the Tesco bottle which communicate certain ideas e.g cheap.
  • Representation – (linked with semiotics) how certain ideas are shown, what is associated with those elements and how people interpret ‘reality’. It is arranging signs which show constructions and relationships between elements. It may look at certain concepts as, people, places, objects, events and cultural identities (class, age, race, gender etc.) How certain elements in my mash up represent those ideas, such as class, while it also reflects on how those ideas are subverted.
  • Advertising – A form of communication to persuade or encourage an audience. The aim is to show Cameron in a negative light to reflect on how his plans are wrong, in terms that they will only damage the ‘average’ person rather than his own.
  • Audience Theory – There are different theories when looking at the audience, in which they each have varying ideas about the role of the audience. From the audience being seen as the mass which passively consumes any message, to the power of the individual consumer who decides what they want to consume, then to the idea that we all respond to other influences, such as opinion leaders, which may mediate the message. In all (in association with the mash up) it is exploring how audiences interpret the message which is presented to them, looking at how strong this medium works, how audience react to this form compared to news articles etc.
  • Genre Theory – There are certain conventions and ideas which are associated with certain genres, such as themes, structure style. The mash up subverts those expectations, which we associate with certain images, styles etc to change the meaning of what we see and defining it differently.
  • Ideology – A set of ideas/ beliefs which influence our expectations and actions, it is a way of looking at the world around us. We have certain expectations/ ideas associated with certain things, people etc, in which the mash up subverts those ideas.