Final Layouts

In my final layouts I also added a spread for my long feature (Steam in the London Underground), in which I wanted to implement the social aspects of the railway life/ workers. This can be seen in the images I used; one from the late 1800s displaying the workers building the underground, and the other showing the organisers and workers, who worked on the 150 years celebrations.

Gallery

Final Covers

In my original designs for the cover I produced this vintage poster style, however I thought that a full scale image might be more appropriate, as the margins on my previous design were very small and it didn’t really connect well with the rest of the magazine. Also I needed to incorporiate my masthead, and I thought that the dark blue contrasted well with the greyscale of the image.

Gallery

Developed Layouts

Layout 2

I played around with perspective in the text and images. Thinking about the shapes I could make, for example, the text clouds I produced on one of my short feature spreads. I also thought about how I could separate content on my news spread, thinking about train tracks, by separating information into columns. However, when creating the spread for the contents pages, I felt that the fold out might be an unnecessary feature, as it would thicken the magazine awkwardly and I found it difficult to make the spread flow effectively.

Layout 3

I wanted to unify the spreads more effectively, in which I placed this blue bar (logo/ colour scheme) at the bottom of the pages to run through the magazine. I used the small dots for my page numbers, as I thought they could represent stops on a train map. Also, I decided to use the colours from my contents page image, at the top of the different articles, to show whether it was news (light blue), or a feature (green) with a vertical line at the end, used as a stop point. I thought that all of these aspects made the magazine more coherent, as the spreads were easily able to link from one to another.

Cover Ideas

Research and Inspiration

I looked at vintage style posters, as I thought that they would enhance the nostalgic edge I wanted to produce. I collected two British Rail posters, as well as some work from the artist Andy Tuohy, which I thought incorporated the vector styling from the posters.

Cover Idea 1 – Vector Collage

I looked at producing a vector based collage design for my covers, showing the evolution of steam through the early 20th century, which would reflect on the posters above. However after I had collected the images in photoshop and began to create the vector in illustrator, I realised how time consuming it would take to produce. I didn’t want to rush the designs or sacrifice time on developing the spreads within the magazine.

Cover 1- Vector trial Cover 1– photo montage

 

 

 

 

 

 

 

 

 

 

Cover Idea 2 – Train Silhouette

I experimented with the idea of perspective, in considering a more abstract route to take. Ho0wever I wasn’t sure how appealing this would be to an audience, and don’t think it reflected on my nostalgia concept.

Cover 2 – silohette

 

 

 

 

 

 

 

 

 

Cover Idea 3 –Vintage Photo Poster

After thinking about the research posters again I thought about producing a cover in a similar style, in terms of layout. I thought that the grainy, black and white imagery could really enhance the nostalgic edge and would appeal to the audience.

Cover 3 – photo poster

Initial Layouts

Initial Content Spreads:

Within these designs, I considered producing a fold out, from the magazine, which would have the content map, and images of  trains on the back. I thought that the fold out could enhance the idea of the map as a kind of guide.

Layout 1:

I experimented with ideas about perspective within these designs. Thinking about tunnels and bridges to enforce the idea of the reader going on a journey through the magazine. It was interesting to see how I could manipulate images and text to communicate this, but at the moment the spreads look unorganised and there needs to be more flow, within the magazine.

Advertising Posters

We were required to produce advertising posters to promote the redesign of our magazine (Heritage Railway). I decided to focus on the idea of nostalgia, as I thought this could be a strong concept throughout the project. It would allow the audience to connect with the experience and romantic qualities associated with steam train travel.

Within the design of the advert I decided to use black and white photos, in which I was interested in the idea of tunnels to reflect on the journey and experience while also the idea of a new chapter within the magazine. I decided to use the tagline ‘relive the past’, as I wanted it to convey how the audience would be experience memories from a bygone era within the magazine. These are my initial designs:

Final Poster:

I chose this design as I thought it best illustrated my concept. I also included a mock up of a possible logo design for the magazine:

final advert

Redesign Brief

heritage railway logo

Heritage Logo and Front Cover

2013

The Heritage Railway magazine reports on news related to the recent developments in steam train locomotives, and ongoing events on heritage railway sites. It has a range of articles and features; from concerns with penalty charges on tour firms, to individual experiences from steam train enthusiasts. It means that it can cater for a wide range of groups; from volunteers who work on the railway sites, to enthusiasts who will attend events and sites around the UK, as well as touring holidays in which to actually experience steam train travel.

The audience for the magazine is predominantly male with ages ranging from 25 – 34 years and 45 – 54 years, with an estimated market of 1,778. There is a very tight community within the readership, shown through the online presence of the magazine, with forums and pages where enthusiasts can share experiences and photos. More

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